Google Analytics URL Builder

If you’re like me and constantly having to track what traffic is coming from where and why then you would already be familiar with the Google analytics URL builder (provided you use Google Analytics on your website).

If on the other hand you are currently managing display, email and other traffic driving activates to a website that is using Google analytics and not using the free Analytics URL builder then you really should check this out!

This free URL builder from Google takes the pain out of creating tracking URLs for your promotional campaigns. Simply enter in the URL and follow the steps.

Ensure that you use a descriptive title in each mandatory field as these are used later on in your analytics account to identify the traffic.

See below for an example of what the tool looks like:

Once you’ve entered in all the fields simply click on the Generate URL button and it will produce a tracking URL with all the above entered parameters, the URL should look a little something like this:

“http://www.yoursite.com/?utm_source=newsletter&utm_medium=banner&utm_campaign=small-banner”

You can now use this URL as the click through link for a banner ad in a newsletter.

Checking the results of this is simple, log into your Google Analytics account; choose “Traffic Sources” then “Campaigns”. Within here you will be able to see each campaign and the traffic it has delivered, thus making it simple to see what works and what does not work for traffic generation.

And there you have it, a quick and simple way to build a tracking URL for Google Analytics.