As most companies and individuals have realised, blogging is not
just a great way to get your information out there, done properly it is a
big part of any search engine optimisation strategy. Google created a
whole industry and to get the most out of your blogging, and develop
your content (articles), they loaded it with a range of tools that can
be used to assist your blogging – not really too surprising is it? Here
is a list of the essential 10 great not only for SEO, but for developing and working your content and blog.
Gmail. If you are
not using it then you should. The spam filter really does work. Say
goodbye to computer file clutter and store it all in your account.
Google Docs.
This is kind of part of your Gmail and many people don’t even know it
exists. It is like having a global intra-net with anyone you choose.
With added features such as online file sharing and much online software
available, and loads upon loads of space, if you are not taking
advantage of it, you really do not know what you are missing. Kiss
goodbye Microsoft’s expensive and bug-prone Office and other common
tools you used to use. Save everything online and never have to worry
about keeping your folders and files in order again – they wont even be
on your computer. This is the safest form of storage for anyone on the
go, and is even easier to share.
Search
– Additional Features. Sure we all use Google search, but with a range
of other search functions it can be seriously beneficial to any blogger.
Real-time search is great because it searches Twitter and other blogs
(among other things) and is a great way to keep track of what is going
on, on any particular day. Selecting the super cool tool of Wonder
Wheel, after conducting a search is great for article ideas that relate
to your searched phrase, and to help you improve search keywords good
for your website. This works like one of those visual thesaurus sites,
but importantly in terms of searches and content on the web.
YouTube. You
tube is a great way to give you a whole new traffic source and because
Google owns YouTube it interfaces well with all of your optimisation
strategies. YouTube will do wonders for how much Google likes your site,
and the chances you are going to come up higher on searches is
extremely high. Add video spice to your site and forget about hosting.
Google Chrome.
There is nothing better than a great web browser to handle your web
design as smoothly as you made it. Chrome is incredibly fast and there
is just not another browser that can compete with it.
Feedburner.
This is the most popular service used by most bloggers to manage their
RSS feed. Switch to Feedburner and you will manage your Feed with ease –
perform other tasks like track click through rates and add AdSense to
Feedburner Feeds.
Google Alerts.
Every blogger should be using this. It is the single most effective way
to be monitoring yourself or your brand online. You enter certain terms
and get emailed whenever blogs or websites use those terms. Enter your
name, or your brand, and you will be notified if they are used in other
websites. Another way to use it is to set it for terms that you are
interested in — a great way to find sources of information relative to
you, and a form of update.
Google Analytics.
Yes everyone is using it. It is extremely powerful and tracks and
records all sorts of information in relation to your blog and site. Go
there and check it out for yourself, because if you are doing SEO then
you just have to be using it. Set it up for your blog easily after a
signing up for a Google Analytics account.
Google Adwords Keyword Tool.
This tool allows you to see how often certain words and phrases are
searched for in Google. There are a number of ways we can use this
information, from choosing new keyword rich domain names, getting an
idea of PPC (pay per click) advertising, and a relative indication of
what you might be earning from one of your AdSense adverts that is
targeting that keyword. A great way to better understand which keywords
to focus on.
AdSense.
A simple way to get some income from your site, and all it takes is for
you to sign up for an account and add a little amount of code to your
site and you will have adverts. The best and easiest way to earn money
if someone clicks on them, although the amount will depend on the
content of your blog and the value of the keywords to the advertisers.
Creatively
apply the use of tools to help you develop your content, decide where
to put it and get a better understanding of how your site and your
content works with the way people are searching for information.
About the Author- Marcela Dias
With over a 10 years experience in website concept design and
marketing, Marcela’s skills have flourished through her work in Brazil
and Australia. In her marketing roles she has worked with Tourism
Australia, Berocca, Sunglass Hut, Lurpak and NRMA to name but a few. She
has been a key element in driving strategies involving product and
clients management, social media, and online marketing projects (SEO and PPC).
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